“Greed is good” may be the signature line from Oliver Stone’s 1987 film Wall Street, but there is another observation from corporate tycoon Gordon Gekko that has more bearing in today’s market.
Michael Douglas’ Gekko explains to Charlie Sheen’s impressionable Bud Fox, “The most valuable commodity I know of is information.”
It’s as true today as it was 20 years ago. The more informed you are about the market, its trends, its players and customer needs the smarter your decision-making. In a world that pushes companies towards commoditization, industry insight and intelligence are the truly defining competitive advantages.
Of course, the fragmentation of information sources has made the process of collecting and evaluating intelligence quite daunting. News media…analyst reports…blog musings…competitor announcements; the one sure bet is that the intensity of information flow will only continue to accelerate.
This month, Strategic Communications Group (Strategic) announced a new partnership with Infoition News Services, a provider of customized media intelligence. Founded by a former Capitol Hill staffer, Infoition tracks real-time media information from thousands of sources and provides an early morning news summary tailored for corporate executives. They leverage advanced tracking technology, backed by an editorial team providing the industry expertise and context for each story inclusion.
Our relationship with Infoition enables us to provide our clients with a more comprehensive set of services and true insight into the business impact of our public relations results. It’s also a great complement to our partnership with creative strategy and design firm AXIS Communications.
