My first blogThis is my weblog #1 and its powered by boastMachine!tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1Copyright (c) http://www.gotostrategic.com/blogMon, 7 Mar 2005 09:07:34 -0500US Slips in TechnologyMon, 7 Mar 2005 09:07:34 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Theres nothing subtle about Bill Archey. The President and CEO of the [URL=http://www.aeanet.org] AeA [/URL] the largest technology association in the country with more than 3,000 member companies delivers a message with the not-so-gentle WAP of a sledgehammer.
The AeAs new cry of alarm is about the shrinking gap in technology innovation and competitiveness between the United States and the rest of the world, particularly China, India and Eastern Europe. And after hearing a pr ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Our Own Private Peer ReviewMon, 21 Feb 2005 09:02:37 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/With the level of business and trade media exposure Strategic Communications Group (Strategic) generates for its clients, it is inevitable that from time to time an executive we represent will feel slighted by the press. Whether it is a misquote, a comment taken out of context or inaccurate information, publications typically have a process to address these issues.
The foundation of quality and accurate reporting is the editorial review process most news sources adhere to. A reporter cant ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Whats the story?Mon, 14 Feb 2005 11:05:48 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Grasping at straws searching for an angle a big so what?
That was my reaction to an article titled [URL=http://www.washingtonpost.com/wp-dyn/articles/A19703-2005Feb12.html] For Insider Player, DC Contacts Pay Off [/URL]written by Serge Kovaleski in the Metro section of the Washington Post on Sunday, February 13th.
Kovaleski writes about Max Brown, former legal counsel and deputy chief of staff to DC mayor Anthony Williams, who now runs a lobbying and public relations firm called Grou ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Edelman SpeaksMon, 7 Feb 2005 09:14:05 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Do you remember when it was all the rage to be a [URL=http://www.marketingterms.com/dictionary/first_mover_advantage/]first mover[/URL]?
Most companies soon learned that while a first mover advantage can help build market awareness, it rarely translates into sales. Its the market followers that typically benefit from the path blazed by an industry pioneer.
Consider Google. They didnt invent the online advertising market. Rather, they perfected the technology and the business model ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Bush's PR Spend Unjustly CriticizedMon, 31 Jan 2005 10:07:56 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/A new report by the minority staff of the [URL=http://www.govexec.com/dailyfed/0105/012805cdam2.htm] House Government Reform Committee[/URL] criticized the Bush Administration for spending more than $88M in government-funded public relations contracts in 2004, a 128 percent increase from 2000.
The authors of the report wrote, "This rapid rise in public relations spending at a time of growing budget deficits raises questions about the priorities of the administration.
The report was reque ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Good Buzz for BuzzwordsMon, 24 Jan 2005 09:22:16 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Every couple of months there is a journalist gone bleary eyed from reading one too many press releases that believes it is original to weigh in about how buzzwords have overrun communications from technology companies.
A recent example is the Associated Press whose January 17th article Defining tongue-twisting tech buzzwords was picked up by [URL=http://www.cnn.com/2005/TECH/01/17/buzzword.overkill.ap/index.html]CNN.com[/URL]. An unidentified writer cites a number of expert resources w ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Sincerity in BusinessMon, 17 Jan 2005 15:01:55 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Ive had two guiding beliefs in my professional career: 1) the world works on relationships and 2) people do business with companies (and people) they know and trust.
The lines of service that Strategic Communications Group (Strategic) provides to its clients public relations and business development have these principles as their foundation. In fact, we productized and then branded our suite of industry connections as the Strategic [URL=http://www.gotostrategic.com/networkRelationshi ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1Eliot Spitzer is a scary guySun, 9 Jan 2005 00:00:00 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/Granted, he has done a lot of good to clean up business. Spitzer transformed the New York Attorney Generals office into a catalyst for change and has successfully taken on long-entrenched, powerful and bureaucratic industries such as investment banking and mutual funds. His ability to rapidly affect change is stunning.
However, Spitzers motivations have nothing to do with being a so-called champion for the people. He is all about Spitzer and his own personal interests whether it is ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1"Marketers to stress customer acquisition in 2005."Sun, 26 Dec 2004 00:00:00 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/That was the headline in the lead article in the December 13th issue of [URL=http://www.btobonline.com]BtoB Magazine[/URL]. Senior writer Kate Maddox reported quite a non-shocker from a survey of more than 300 marketing executives: business-to-business marketers will continue to increase spending in 2005 with the purpose of customer acquisition and sales, over brand awareness.
Im a public relations person by training. No one needs to convince me about the value of the brand. It is a tru ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1What a week for acquisitions in the enterprise software market!Fri, 17 Dec 2004 00:00:00 -0500Mon, 7 Mar 2005 09:07:34 -0500tag:www.gotostrategic.com/blog/index.php,2005-03-07:/archives/1/First up, Oracle finally pulls off its acquisition of fellow business software maker Peoplesoft for $10B, one of the largest software acquisitions in history.
That deal was trumpeted a few days later by enterprise security provider Symantecs buy of storage software vendor Veritas for more than $13B. The combined company will boast about $5B in annual revenue, making it the fourth largest software firm in the world behind Microsoft, SAP and Oracle. (Computer Associates once John Swains ..Administratorhttp://www.gotostrategic.com/blog/profile.php?id=1