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Blogging
Blogging: Where Technology Meets
Media
Current, comprehensive blog relations
counsel including blogging strategies, blog relations and blog audience
maximization
Strategic understands the impact of technology and new media
on your business. Certain new media applications can and should
be a key component of an overall communications strategy, and blogging
should be so considered…with counsel.
At one point it may have been easy to write it off as tween chatter
or ranting by college soft-radicals, but blogging is proving to
be a formidable presence in cyberspace, the media, and business.
In the time it took you to read this sentence, perhaps a hundred
more blogs were started. Opinions expressed, key words leaving trails
through search engines, journalists having their interests’
piqued, things happening. And unlike the more push-ish medium of
the web: build a website, promote online and they will come, blogs
are subliminally and cleverly pervasive. Their sheer volume, 4 million
at last count, belies their ability to feature news and make news.
Blogs are resource reporters, editors, industry analysts and others,
are now reveling and rolling in to find information.
And your information may be there. If your company is poised for
growth and leadership, people are most likely talking about you:
colleagues, competitors, employees, vendors, and anyone else with
a computer and an interest. And many of your competitors are taking
the lead in the Blogosphere (yes, that’s what it’s called…where
blogs live) by writing and posting their own blogs.
Strategic invites you to contact us to discuss how blogging might
be integrated into your public relations and business development
programs. We also recommend that you read our White
Paper on blogging available by request here
.
This is a great opportunity to leverage this exciting new medium
for your company to achieve competitive advantage. Contact Strategic
for further information. Oh, and be sure to regularly read our blog
“Strategic Guy” by Strategic President/CEO Marc
Hausman.
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