Koa is a non-profit youth sports organization that organizes youth leagues and camps in the Washington Metropolitan area.  Koa aims to use sports as a means to strengthen the skills and minds of young athletes to help them both on and off the field. Koa believes that the skills gained through playing sports can be utilized by children in many areas of their lives as they mature and grow.

It is this shared belief that makes Hausman’s addition to Koa’s Advisory Board a perfect fit. “Koa is very excited to have Marc on our Advisory Board,” said Tony Korson, founder of Koa Sports.  “Marc brings incredible experience and knowledge to our non-profit organization.”

Marc Hausman explained, “I have gotten to know Tony and his team quite well during the past few years as my kids have participated in Koa sports leagues.  It’s a wonderful organization and their coaches provide more than skills training and instruction.  Koa teaches teamwork, self-esteem and fair play.”

Hausman added, “Koa’s mission of mentoring youth and strengthening families through sports truly aligns with our goals at Strategic of striving for a healthy work/life balance and giving back to the local community.”

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only social media marketing consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, information security, telecommunications and systems integration companies achieve measurable return from participation in social networks and online communities.  The agency’s client roster includes respected brands like Blue Coat Systems, Intelsat, Iron Bow Technologies, Mandiant, Pitney Bowes, and Polycom, among others.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities.  For more information about the agency, visit http://www.gotostrategic.com.

About Koa Sports League
Koa Sports League (Koa) is a 501(c)3 non-profit organization offering youth  sports leagues and camps in the Washington Metropolitan area. Founded in 2009 by Bethesda native Tony Korson, Koa employs a combination of parent and professional staff to accomplish its mission of “changing kids’ lives through sports.” For more information about Koa, visit http://www.koasports.org.

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“What companies are really selling is a relationship,” says Strategic Communications Group’s (Strategic) Marc Hausman. “Everything is designed to help with awareness. It all really comes down to credibility and trust.”

“If you’re not progressing the way your targeted customers are progressing, you’re going to get left behind,” Hausman explains, adding that social media and blogging have become “the perfect ways to get our information out there.”

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“In business-to-business and public sector marketing it is all about cultivating productive, mutually beneficial relationships with customers, prospects and partners,” says Hausman.

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This shift has opened an opportunity for companies that are prepared to create a portfolio of thought leadership content, including blog posts, white papers, case studies, video tutorials, podcasts and best practices. By assuming the role of a high quality and credible corporate publisher, a government contractor can directly reach and influence its key audiences.

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When did “sell” become such a four-letter word?

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In this senior client role, Schradin will lead the strategy, development and execution of social media marketing programs on behalf of a number of profile engagements, including Pitney Bowes Government Solutions, Pitney Bowes Software, iGate Technologies, and the Association for Corporate Growth (ACG) – National Capital Chapter.  He will also continue to provide content development and promotional support to clients such as Polycom and Edaptive Systems.

“In the five years we have worked together at Strategic, Ryan has consistently demonstrated an understanding of his clients’ business goals and how they can be supported through carefully crafted social media programs,” said Strategic president and CEO Marc Hausman.  “I look forward to continuing to support his professional development and growth as he takes this next step in his career.”

Prior to joining Strategic in 2007, Ryan worked for several New York/New Jersey-based communications consultancies, including RLM Public Relations and Winning Strategies.

Ryan Schradin commented, “Strategic has very much been on the leading edge of aligning social media campaigns with measurable sales outcomes for clients in the business-to-business and technology sectors.  In this senior role, my focus is to ensure a high level of delivery of service and that we make good on the promise of social media for sales.”

In addition to his role at Strategic, Schradin is also founder and commissioner of the DC Broomball sports league.  He also organizes the Washington, D.C. Broomball Invitational (DCBI), an annual broomball tournament that raises money for a Washington, D.C.-based community charitable organization.

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only social media marketing consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, information security, telecommunications and systems integration companies achieve measurable return from participation in social networks and online communities.  The agency’s client roster includes respected brands like Blue Coat Systems, British Telecom (BT), Intelsat, Iron Bow Technologies, Mandiant, Pitney Bowes, Polycom, among others.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities.  For more information about the agency, visit http://www.gotostrategic.com.

Requirements for the Associate position include 1-3 years experience,  Bachelor’s degree or above, excellent writing and communication skills and an understanding and interest in social media.

Responsibilities:

• Perform day-to-day tactical components of an integrated social media and business development program as directed by Managing Director and/or Director.  These may include social media, corporate communications and PR counsel; writing, editing, proofreading; media relations; blog relations; thought leadership and other marketing communications related activities.
• Support strategy, positioning, messaging and tactical priorities to guide implementation of campaigns.
• Research, review and evaluate information about a client, its markets of focus, product and/or service offerings, competitive environment, and PR and marketing communications requirements.
• Proactively interact with clients and contribute to productive client relationships, serving as a trusted advisor.

Requirements:

• 1-3 years of communications, marketing or social media experience
• Bachelor’s degree or above
• Strong writing, editing and communications skills
• Collaborative skills with an ability to perform well in a team environment
• Must possess a superior attention to detail with demonstrated success managing detail-oriented programs
• Experience with social media platforms (i.e. WordPress, LinkedIn, Facebook, Twitter, etc.)

We offer excellent benefits, a collaborative environment with professional development opportunities. 

How to Apply:

No phone calls please. To apply for the Associate position, please go to https://insperity.ats.hrsmart.com/cgi-bin/a/highlightjob.cgi?jobid=72761 to submit your resume. Please indicate which position you are applying for in your subject line as we have several openings. Only those candidates selected for an interview will be contacted.

The tech companies have already done an admirable job of bringing awareness to the issue, Strategic Communications Group Managing Director Christopher G. Parente, who’s been blogging about the issue, told the E-Commerce Times. The fight also highlights the old-style versus the new style of PR war room tactics, he said.

Go to Article at Washington Business Journal