Strategic Communications Group

Publisher Pay Walls Plus Up Impact of Corporate Blogging

admin — Thu, 02 May 2013 17:24:18 +0000

Many business and trade publishers, such as the New York Times Company, have constructed pay walls, allowing readers free access to only a fixed amount of content. A meaningful segment readers will elect not to make the pay jump. They’ll seek out alternative sources of high quality and credible content to make professional decisions. What opportunities does this create for companies that blog?

Go to Article at Digital Marketing Remix

How to Win Business with Dynamic Content

admin — Mon, 29 Apr 2013 15:14:06 +0000

In a world gone mad on search and social media, the most effective way for a government contractor or technology provider to find customers is to help them find you early in the procurement process. And that takes content.

Go to Article at Washington Business Journal

CEOs and Social Media: How to Make a Case for Investment

admin — Fri, 22 Mar 2013 13:13:54 +0000

The number one reason why social sputters among the executive elite is the inability of marketers, consultants and advisors to articulate a clear and compelling value proposition. The return on investment for time and money to be spent on social is perceived by the CEO to be middling and murky. To earn the ear of the CEO when it comes to social we need to get to a single point (and fast): when applied appropriately, it will help your company grow more quickly and profitably.

Go to Article at Digital Marketing Remix

The Perfect Partner Pitch

admin — Sat, 23 Feb 2013 02:08:09 +0000

If you consider that 50 percent of marriages now end in divorce it should be no surprise that most teaming relationships among government contractors fizzle in a similar swell of disappointment and disgust. Yet, partnering in the public sector doesn’t have to be an exercise in misery. With a bit of strategy and diligence, your company can lock in on a set of relationships that increase revenue, profits and valuation. Here’s how…

Go to Article at Washington Business Journal

Three Secrets of Social Media

admin — Thu, 10 Jan 2013 02:47:45 +0000

With 2013 and a fresh crop of resolutions upon us, it’s probably safe to assume there’s something about social media on your to-do list for the year. Most of the federal marketers with whom I’ve spoken recently are still searching for the secret sauce of social media. I don’t have any easy answers, but there are some simple guidelines you should follow as you look to ramp up your social media activities this year.

As 2012 came to a close, we invited Marc Hausman of Strategic Communications Group to speak with some of our clients about how they can use social media more effectively to communicate with their channel partners and customers. When he’s not doing stand-up comedy, Marc runs an agency focused on social media as a sales enablement tool. He provided us with some great food for thought.

Go to Article at Government Sales Insider

Three Industry Trends that Will Define Government Marketing Tactics

admin — Tue, 08 Jan 2013 19:22:19 +0000

Historically, a government contractor’s marketing activities were designed to create noise and hope for the best. But that game has changed. And a lot of the reason is technology, which continues to shift the world of marketers, business developers, sales reps and channel managers who work for contractors and vendors in the public sector.

Go to Article at Washington Business Journal

Associate

admin — Tue, 08 Jan 2013 19:10:59 +0000

Now is the time to get on board with a leading social media and sales enablement agency in the D.C. metro area.

Strategic Communications Group (Strategic) is seeking a Associate to join its team. The right candidate is a strong writer who has a strong interest in social media and is ready to boost their achievements, enjoy a real work/ life balance and creatively contribute to social media and public relations programs for exciting technology clients.

Requirements for the Associate position include 1-3 years experience, Bachelor’s degree or above, excellent writing and communication skills and an understanding and interest in social media.

Responsibilities:

Perform day-to-day tactical components of an integrated social media and sales enablement program as directed by Managing Director and/or Director. These may include social media writing, blog relations; social media promotion, SEO and other social media marketing activities.
Support strategy, positioning, messaging and tactical priorities to guide implementation of campaigns.
Research, review and evaluate information about a client, its markets of focus, product and/or service offerings, competitive environment, and PR and marketing communications requirements.
Proactively interact with clients and contribute to productive client relationships, serving as a trusted advisor.

Requirements:

1-3 years of communications, marketing or social media experience
Bachelor’s degree or above
Strong writing, editing and communications skills
Collaborative skills with an ability to perform well in a team environment
Must possess a superior attention to detail with demonstrated success managing detail-oriented programs
Experience with social media platforms (i.e. WordPress, LinkedIn, Facebook, Twitter, etc.)

We offer excellent benefits, a collaborative environment with professional development opportunities.

How to Apply:

No phone calls please. To apply for the Associate position, please click here. Only those candidates selected for an interview will be contacted.

Marketing Operations Associate

admin — Thu, 03 Jan 2013 13:30:00 +0000

Get on board with a leading social media and sales enablement agency in the Washington, D.C. metro area.

Strategic Communications Group, Inc. (Strategic) is seeking an execution-oriented Marketing Operations Associate to join its team. The right candidate is a strong communicator and will handle tactical execution of Web, marketing, PR, social media, trade show and partner programs. Enjoy a real work/ life balance and the opportunity to build measurable marketing programs to help us attract exciting technology clients.

Requirements:

Prior experience creating and executing integrated marketing and lead/demand generation campaigns with a successful track record of measurable results
B2B professional services marketing experience (preferred)
Experience with marketing automation platforms and web analytics tools (i.e. eTrigue, Marketo, Eloqua) and CRM (i.e. Salesforce, ACT!)
Experience with social media platforms (i.e. WordPress, LinkedIn, Facebook, Twitter, etc.)
Demonstrated ability to execute successful projects with minimal guidance in an independent, mobile workforce environment
Strong writing, editing and communications skills
Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
Excellent analytical, quantitative, conceptual and creative problem solving skills
Strong work ethic
BA/BS in Marketing, Business, or other related field
2 – 4 years of work experience

Responsibilities:

Help create and handle tactical execution for Strategic’s Web, marketing, public relations, social media and trade show program.
Serve as a liaison to the company’s partners and support collaborative sales and marketing activities.
Provide support to Strategic’s tele-sales partner to help generate revenue from online advertising and sponsorships of client blog sites.
Provide tactical sales support which may include prospect research, database management and proposal development.
Assist in development and then day-to-day execution of demand generation plans, including webinars, events, email programs, Web site integration, social media, and SEM/SEO tracking and measurement.
Delivery of day-to-day digital marketing operations, including campaigns and content repurposing/development.
Monitoring and analysis of program and campaign performance.
Assist with establishing and monitoring automated marketing metrics.
Drive and execute marketing programs and various initiatives that create qualified opportunities and support revenue generation.
Execute the creative process, database strategy, program execution, and campaign effectiveness reporting – tracking and analyzing marketing plans and performance.
Optimize lead qualification for sales.
Measure, analyze and report on the lead-to-close process, sales and marketing program effectiveness, and campaign outcomes, share insights and present results to president to facilitate effective use of sales time and decision making.
Produce regular weekly and monthly reports, dashboards and analysis focused on tracking leads, conversion, ROI, opportunities and revenue potential.

We offer competitive salary, excellent benefits (health, dental, 401k with matching, vacation, personal & sick leave, etc.) and a collaborative environment with professional development opportunities.

How to Apply:

To apply for the Marketing Operations Associate position, please click here. Only those candidates selected for an interview will be contacted.

The 3 Hallmarks of Exceptional Content

admin — Mon, 17 Dec 2012 13:53:34 +0000

Many content-rich marketing programs fail because of a glaring fault: the content sucks. Follow these three approaches to ensure your campaign engages and educates prospects, customers and partners.

Go to Article at Washington Business Journal

Government Contractors Must Diversify to Address Federal Budget Blues

admin — Fri, 30 Nov 2012 15:06:41 +0000

To prosper and achieve a level of stability in the tenuous and often fickle environment in which they exist, businesses in the commercial sphere typically employ a market-diversification strategy. Is it time for government contractors and related technology and services companies to develop their own diversification strategy? And, if so, what approaches should they consider?

Go to Article at Washington Business Journal