Straight To The Point

Samir Gulati - Appian
	Samir Gulati, Vice President of Marketing for business process management provider Appian, chats with Jeff Majka about best practices in integrated marketing for lead generation and positioning. Click here to hear this audio.

Charles Gold - DataDirect Technologies
	Charles Gold chats with Jeff Majka of Strategic on how he addressed his firm's marketing challenges. Charles is the Senior Director of Worldwide Marketing for DataDirect Technologies, a data connectivity and mainframe integration company based out of Bedford, MA. Click here to hear this audio.

Mark Root - ManTech International Corporation
	Jeff Majka of Strategic Communications Group sits down with Mark Root of ManTech International. Mark shares how he has developed a successful b2b marketing strategy for his company and how he "sold" the value of marketing to the senior management team. Click here to view this video.

Toni Lee Rudnicki - iDirect Technologies
	CMO Toni Lee Rudnicki of iDirect sits down with Jeff Majka of Strategic Communications Group to discuss her approach to B2B marketing and how she has addressed various challenges she's faced. Click here to view this video.