Articles

The Three Steps to Incorporating Blogs into Communications Programs

Bacon's "The Navigator" Newsletter
January 2006
By: Chris Parente
http://navigator.bacons.com/current/three_steps_incorporating_blogs.asp

Unless you have been living under a rock, you’ve heard about blogs. Simply put, a blog is an online diary or journal that provides an individual with a channel to communicate his or her views about selected topics, ideals or trends. Bloggers typically include links or connections to other blogs or content of interest as a means of increasing readership of their own blog. Because blogs have created a buzz rapidly approaching hyperbole, it’s important to understand how this new communications medium can be leveraged from a business communication perspective.

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