Market Connections Partners with Strategic Communications Group to Track the Adoption of Social Media in the Public Sector

Social Media Consultancy to Collaborate with Research Firm on Study About the Adoption of Social Media in the Public Sector

Silver Spring, MD (9/6/2011)- Market Connections, Inc., a leading research firm specializing in the government market, has selected Strategic Communications Group, a social media marketing consultancy, to collaborate on the second edition of a social media study, which will examine the adoption of social media among government agencies and the companies that serve them.

“Our research during the past two years has shown steady growth in the use of social media within the government. We’re looking forward to seeing how public sector agencies and employees have adapted their use and perceptions of social media, and how contractors are using social media to reach their target audiences,” said Market Connections’ President and CEO Lisa Dezzutti.

This year’s study is a follow-up to the 2010 benchmark research, which took a comprehensive look at the use of social media among federal agencies and their suppliers. This year’s study will explore:

  • How leading agencies use social media to connect and share information with their constituents and the public
  • The perceived benefits, challenges and risks of using social media for government agencies and contractors
  • How government contractors are using social media to connect with public sector audiences

“The federal, state and local government agencies and the public sector vendor community have embraced social media faster than any other market or industry,” said Strategic President and CEO Marc Hausman. “As an organization that has extensive experience in designing and implementing successful social media strategies for government contractors and  technology vendors, Strategic is excited for this opportunity to work with Market Connections to better understand why this market has so rapidly embraced social media.”

Market Connections is fielding the online survey among public sector employees in federal, state and local agencies, as well as contractors who serve public sector clients. Additionally, social media influencers and evangelists will weigh in via a series of in-depth interviews. Jointly, Market Connections and Strategic will release the study results Tuesday, October 18, 2011 during a breakfast event at the Tysons Corner Marriott.

About Market Connections

Celebrating its 15th anniversary this year, Market Connections provides comprehensive BtoB and BtoG market research services, enabling organizations to make informed, intelligent decisions that drive significant and measurable business improvements. The firm offers deep domain expertise in numerous markets, including federal, state and local governments; information technology and telecommunications; education; healthcare; and associations and non-profits. For more information, visit www.marketconnectionsinc.com.

About Strategic Communications Group

Strategic Communications Group, Inc. (Strategic) is the only social media marketing consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from participation in social networks and online communities.  The agency’s client roster includes respected brands like British Telecom (BT), Cisco Systems, Computer Sciences Corporation, EMC, Microsoft, Monster, NeuStar, Pitney Bowes, Polycom, among others.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency, visit http://www.gotostrategic.com.

 

 

 

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