Strategic CEO to Share Best Practices for Social Media Marketing in the Public Sector at Eloqua Experience 2012
Silver Spring, MD October 24, 2012 — Strategic Communications Group, Inc. (Strategic) today announced its President and CEO, Marc Hausman, will be a featured speaker at Eloqua’s (NASDAQ: ELOQ) annual user conference, Eloqua Experience 2012, November 8, in Orlando, Florida….
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Information Security Company Selects Strategic for Integrated Social Media and Sales Enablement Program
Silver Spring, MD July 23, 2012 — Strategic Communications Group (Strategic) today announced it has been selected by an innovative, market leading information security provider to develop and execute an integrated content marketing and social media campaign to help the…
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Strategic CEO Appointed to KOA Sports Advisory Board
Silver Spring, MD May 22, 2012 — Strategic Communications Group, Inc. (Strategic) today announced that Marc Hausman, the company’s President and CEO, has been appointed to Koa Sports League’s (Koa) Board of Advisors. Koa is a non-profit youth sports organization…
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In the News
Publisher Pay Walls Plus Up Impact of Corporate Blogging
Many business and trade publishers, such as the New York Times Company, have constructed pay walls, allowing readers free access to only a fixed amount of content. A meaningful segment readers will elect not to make the pay jump. They’ll seek out alternative sources of high quality and credible content to make professional decisions. What opportunities does this create for companies that blog?
How to Win Business with Dynamic Content
In a world gone mad on search and social media, the most effective way for a government contractor or technology provider to find customers is to help them find you early in the procurement process. And that takes content.
CEOs and Social Media: How to Make a Case for Investment
The number one reason why social sputters among the executive elite is the inability of marketers, consultants and advisors to articulate a clear and compelling value proposition. The return on investment for time and money to be spent on social is perceived by the CEO to be middling and murky. To earn the ear of the CEO when it comes to social we need to get to a single point (and fast): when applied appropriately, it will help your company grow more quickly and profitably.