Clients' Success Stories

Apptix:
Integrated Campaign Builds Awareness and Enhances Corporate Valuation for Premiere Provider of On-Demand, Managed Messaging Solutions

Apptix is a premiere provider of on-demand, managed messaging and collaboration solutions for small and medium-sized businesses, with more than 65,000 end-users and 7,500 customers worldwide. Its offerings, including hosted Microsoft Exchange, SharePointSite.com and wireless support for Blackberry and other mobile devices, provide a more affordable, reliable and secure alternative to purchasing and managing software applications in-house.

Apptix partnered with Strategic to help raise awareness for the company and increase the company’s valuation as they sought to further strengthen their existing visibility and brand equity in the growing Software as a Service (SaaS) market.

Strategic’s objectives:

• Help increase corporate valuation by positioning Apptix as the premiere provider of on-demand, managed messaging and collaboration solutions for small and medium-sized businesses
• Position Apptix executives as thought leaders, especially on the market drivers for on-demand messaging and collaboration solutions
• Educate the marketplace on SaaS by leveraging key long-term channel relationships

Over the first four months of the engagement, Strategic accomplished the following:

• Developed and implemented ongoing relationship building program with key local, trade and business media
• Secured high- level corporate and product strategy briefings with 11 senior analysts at all leading IT industry research firms
• Secured feature coverage or inclusion in over 15 product or customer stories and more than ten company news articles
• Conducted corporate launch event to provide appropriate setting for Apptix to:
  • Demonstrate the company’s depth and breadth of solutions to both customers and small- to medium-sized businesses in need of on-demand managed messaging solutions
  • Make informal introductions to select press and industry analysts and cultivate relationships to position Apptix for opportunities as a leading player in the market
  • Leverage Strategic’s Network of Relationships® to establish potential new business relationships with regional business leaders.

The event incorporated all components of Strategic’s integrated communications and business development capabilities, while providing a showcase venue for Apptix to strengthen and establish new business and media relationships.

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