Clients' Success Stories

EFJ, Inc. - Corporate and Product Valuation Strategy; Increases Stock Price by Over 400 Percent

By aggressively positioning its subsidiary as an affordable, reliable alternative to the market leader, EFJ, Inc. stock price by more than 400 percent and its EFJohnson subsidiary increased sales by 50 percent.

Financial mismanagement in the mid-1990s led to NASDAQ’s delisting EFJ, Inc., holding company for EFJohnson (a provider of wireless communications solutions to homeland security and first responder markets) and Transcrypt International (a wireless encryption firm). New management was tasked with fiscal recovery and improved brand awareness.

Strategic’s counsel:

• Establish EFJohnson as a viable player in the federal market for Project 25 compliant wireless solutions to increase sales and corporate valuation for EFJ, Inc.
• Position EFJohnson as a solid, affordable, dependable competitor to Motorola, the market leader
• Use Strategic Network of Relationships? to introduce EFJohnson business development executives to government systems integrators
• Build credibility with investors, buyers and influencers regarding change in EFJ, Inc.’s business strategy

An integrated public relations and business development program was launched, including messaging and positioning, news releases, media relations, industry analyst communications, product promotion (advertising, trade shows), and executive visibility/thought leadership (bylines and speaking opportunities). This was combined with introductions by Strategic to government systems integrators, to identify contract opportunities through channel relationships

After an 18-month PR campaign, EFJ, Inc. has increased sales by 50 percent to $60M while share price has skyrocketed by more than 400 percent.

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