Clients' Success Stories

Kelly FedSecure:
Strategic Public Relations Campaign Raises Visibility and Awareness for Premiere Provider of Active Security-Cleared Personnel

Kelly FedSecure, a business unit of Kelly Services, Inc., is the premiere provider of active security-cleared professionals on both a direct and contract placement basis for companies and government agencies worldwide. The company is exclusively focused on placing security-cleared professionals with companies of approximately $50 - $250 million in revenue, including established systems integrators and companies just entering or seeking to enter the government market. Kelly FedSecure provides a complete range of cleared candidates for organizations seeking security-cleared personnel with a wide variety of experience and skill sets, ranging from clerical to technical.

Kelly FedSecure hired Strategic to help raise visibility for the company and increase the company’s profile as they grew and expanded their strategy to directly target federal agencies seeking cleared staff, as well as federal retirees seeking to extend their service in a “re-employment” capacity in new career opportunities leveraging their in-demand skills.

Strategic’s course of action:

• Target core trade publications to drive thought leadership on key industry issues, such as the security clearance backlog and Base Realignment and Closure (BRAC)
• Establish Kelly FedSecure as the key connector to effectively transition out of military/government by increasing visibility of core services and capabilities
• Enhance visibility by leveraging exclusive staffing relationships with key federal agencies and industry organizations
• Expand media targets to include national and business press
• Develop and implement a Federal launch campaign to further extend Kelly FedSecure’s credibility as the premier provider of security-cleared personnel at all levels for government agencies, system integrators and companies working with the government.

Over the first 12 months of the engagement, Strategic accomplished the following:

• Strengthened Kelly’s positioning as a premier provider of security-cleared personnel through a focused industry response and thought leadership program, by providing Kelly executives as expert commentators on industry issues, such as BRAC, resourcing and the dynamics of security clearances
• Establish Kelly FedSecure has the key connector to effectively transition out of military/government by increasing visibility of core services and capabilities
• Secured interviews and media placements in several national dailies and trade publications, including the Washington Post, Congressional Quarterly, ComputerWorld and the New York Times, among others.
• Supported business development via the Strategic Network of Relationships, as well as production of two new quarterly newsletters for prospects and candidates
• Placed corporate profiles and bylined articles by Kelly FedSecure VP and GM Richard Piske in key target publications, including About.com, Decision Times, Federal Times, etc.

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