Clients' Success Stories

SRS Technologies:
Three-Pronged Awareness Campaign Supports Launch of New Electronic Document Security Product

SRS Technologies (SRS) is a premiere, highly-diversified provider of systems engineering, systems integration and information technology services and products to government and commercial customers worldwide.

Strategic was retained by SRS to develop and execute an aggressive three-pronged public relations, media outreach and channel development program in support of its Document Detective solution, which secures hidden data in electronic documents, including Microsoft Word, Excel, PowerPoint and PDFs.

Over just the first four months of the engagement, Strategic exceeded its target performance goals in accomplishing the following:

• Secured feature coverage of product launch in multiple tier-one IT trade publications, including Network World, InfoWorld and PCWorld
• Leveraged corporate and product strategy briefings for thought leadership and third-party credibility with multiple leading industry analyst firms, including Aberdeen Group, Enterprise Strategy Group, Forrester, IDC and Spire Security, among others.
• Secured favorable product evaluations with leading security industry publications such as HS Today, Information Security and Network Computing.
• Successfully supported roll-out of new e-commerce Web site to support direct sales of Document Detective offerings.

Strategic also provided ongoing business development counsel in support of SRS’ long-term objective to partner with other leading electronic document security vendors to deepen its channel to market for Document Detective.

back to clients' page