Clients' Success Stories

WAM!NET Government Services (Now Netco Government Services):
Corporate Valuation Campaign Leads to 300 Percent Revenue Increase

By combining outreach to systems integrators with a strong executive visibility thought leadership campaign, WAM!NET’s revenue has grown by 300 percent.

WAM!NET, now Netco Government Services, is a leading architect and manager of secure enterprise networks for digital content distribution and hosting for the government market. Despite having won a $1 billion dollar contract, the company suffered from low market awareness. It also needed to increase staffing significantly to deliver on its contract obligations.

Strategic’s counsel:

• Use executive visibility and thought leadership to develop corporate reputation as a trusted player in the federal market for network management (thereby increasing sales, diversifying customer base, and enhancing corporate valuation)
• Use Strategic Network of Relationships? to introduce WAM!NET business development executives to government systems integrators
• Raise awareness of career opportunities to recruit nearly 450 security-clearable, Cisco® certified engineers

Strategic tapped into its Network of Relationships® to facilitate introductions to systems integrators, to identify contract opportunities through channel relationships. The agency also implemented a comprehensive public relations program including messaging/positioning, media relations, industry analyst communications, and executive visibility/thought leadership (bylines and speaking opportunities).

After an 18-month campaign, WAM!NET grew revenue more than 300% and they met their initial recruiting goal.

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